Salesloft U Virtual Workshop: Building a Messaging Matrix

Modern sales teams know that sales engagement messaging is not one size fits all. In order to penetrate your target accounts, you have to cater your messaging to the values and goals of each persona. Having an effective messaging matrix is key to tailoring your communication for hyper-personalization while remaining highly efficient.

Check out the replay below of our Virtual Workshop: Building a Messaging Matrix to take your sales engagement personalization to the next level.


In this workshop, we helped Salesloft customers:

  • Identify identify product’s or service’s key value props and your target buyer personas
  • Build a messaging matrix to tailor communication by value and persona
  • Update your snippets, templates and cadences for better personalization and efficiency